<rubric course="LIS650" name="final web site">

<note>
  According to the syllabus, this assessment has a weight of 15/25 of
  the final grade.
</note>
<note>
  The objective assessed in all rubric criteria is Palmer Learning Objective 2.E.
</note>

<crit goal="2.E" id="val">
  <enun>
    validation of XHTML on site
  </enun>
  <level val="10">
    no warning and errors 
  </level>
  <level val="6">
    some errors
  </level>
  <level val="4" candidate="j">
    repeated errors from different sources of validation
  </level>
  <level val="1">
    a lot of errors
  </level>
  <reason>
    A web site has to be coded with validating code.
  </reason>
</crit>

<crit goal="2.E" id="title">
  <enun>
    &lt;title&gt;
  </enun>
  <level val="10">
    all different with good summary of content
  </level>
  <level val="8">
    all different with mostly good summary
  </level>
  <level val="6">
    some and the same and/or lousy summary of content
  </level>
  <level val="1">
    none
  </level>
  <reason>
    Title elements have important usability properties for web site. 
  </reason>
</crit>

<crit goal="2.E" id="links">
  <enun>
    links to the homepage
  </enun>
  <level val="10">
    consistent linking to home page
  </level>
  <level val="9">
    all pages link to home page, but not consistently
  </level>
  <level val="4">
    some pages don't link to homepage or some pages link to themselves
  </level>
  <level val="1">
    problems with homepage links and self-links
  </level>
  <reason>
    Title elements have important usability properties for web site. 
  </reason>
</crit>

<crit goal="2.E" id="lang">
  <enun>
    language
  </enun>
  <level val="10">
    informative clear and concise
  </level>
  <level val="8">
    some writing is hard to understand
  </level>
  <level val="5">
    some happy talk and/or marketese
  </level>
  <level val="1">
    a lot of it
  </level>
  <reason>
    The language on the web site has to be appropriate to the medium.
  </reason>
</crit>

<crit goal="2.E" id="fonts">
  <enun>
    fonts and appearance
  </enun>
  <level val="10">
    limited font changes and clear appearance
  </level>
  <level val="8">
    some font family changes, unclear appearance
  </level>
  <level val="2">
    gratuitous changes
  </level>
  <level val="1">
    ransom note appearance
  </level>
  <reason>
    The appearance of the web site has to communicate the meaning effectively.
  </reason>
</crit>

<crit goal="2.E" id="layout">
  <enun>
    page layout
  </enun>
  <level val="10">
    pages consistently laid out
  </level>
  <level val="9">
    pages consistently laid out, but some weird thing 
  </level>
  <level val="4">
    pages are inconsistently laid out
  </level>
  <level val="1">
    pages are confusingly laid out
  </level>
  <reason>
    The layout of the pages is supposed to communicate the meaning of the
    page. This criterion judges how will this is done. This is a
    page rather than site level evaluation.
  </reason>
</crit>

<crit goal="2.E" id="content">
  <enun>
    content chunking
  </enun>
  <level val="10">
    contents is well distributed, in resaonably similar-size chunks
  </level>
  <level val="8">
    one page covers two topics
  </level>
  <level val="5">
    several pages cover several topic
  </level>
  <level val="1">
    poor page chunking
  </level>
  <reason>
    The information on a web site has to be placed into pages. This criteron assess how well this is done.
  </reason>
</crit>

<crit goal="2.E" id="adapt">
  <enun>
    horizontal adaptability
  </enun>
  <level val="10">
    special attention to adaptability
  </level>
  <level val="8">
    no special attention to adaptabilty
  </level>
  <level val="3">
    poor adaptability
  </level>
  <level val="1">
    table layout
  </level>
  <reason>
    Web sites need to be flexible to the users' devices to avoid excessive scrolling. 
  </reason>
</crit>

<crit goal="2.E" id="doctalk">
  <enun>
    document talk
  </enun>
  <level val="10">
    none
  </level>
  <level val="9">
    a little, where it appears tough to avoid
  </level>
  <level val="4">
    careless use
  </level>
  <level val="1">
    seemingly purposefully a lot
  </level>
  <reason>
    Document talk on the web site must be avoided.
  </reason>
</crit>

<crit goal="2.E" id="age">
  <enun>
    aging material, potential for tense rot
  </enun>
  <level val="10">
    none
  </level>
  <level val="8">
    in one place, or in the same place on many pages
  </level>
  <level val="3">
    in different pages, or places
  </level>
  <level val="1">
    in different pages, with tense change
  </level>
  <reason>
    A site must be written with a terms that allow it to stay static over time, if no update is assumed. 
  </reason>
</crit>

<div goal="2.E" id="text_image">
  <div val="eno">
    text in image
  </div>
  <div val="10">
    none
  </div>
  <div val="7">
    in one place, or in the same place on many pages
  </div>
  <div val="3">
    in different pages
  </div>
  <div val="1">
    in many place without meaningful alt
  </div>
</div>

<div class="2.E" id="graphics">
  <div val="eno">
    meaningful graphics
  </div>
  <div val="10">
    all 
  </div>
  <div val="8">
    in one place, not a good use
  </div>
  <div val="6">
    generally not good graphics use 
  </div>
  <div val="1">
    problematic graphics use 
  </div>
</div>

</rubric>
